aurum ultra aqua

 DESIGNED BY ATHLETES FOR ATHLETES

AUA was created from a passion for swimming, endurance sport, and high-performance culture. The brand was built to deliver modern aquatic performance products that combine clean design, practical functionality, and dependable quality for athletes who spend serious time in the water.

Our Philosophy

AUA believes swim products should combine performance, comfort, durability, and clean design. Every product is created with real training environments in mind, focusing on reliability, simplicity, and long-term athlete use.

Athlete Focused

Built through involvement in swimming, triathlon, and endurance sport culture, AUA understands what athletes value most: dependable equipment, comfortable fit, consistent performance, and products designed for serious daily training.

Training & Competition

Built for swimmers at every level.  Products for leisure, training or competition.
Swimming.  Open Water.  Triathlon.  
Wherever you’re starting, and wherever you’re heading, our equipment is designed to be functional, comfortable and with a performance detail.

OUR PROCESS

01.

Athletic Experience

Years of involvement in swimming, triathlon, and endurance sport environments shape the foundation behind AUA products.

02.

Practical Performance

Products are designed around real training needs including comfort, fit, visibility, and reliable everyday functionality.

03.

Clean Product Design

AUA prioritises modern aquatic aesthetics and professional performance styling without unnecessary complication or gimmicks.

04.

Material & Durability Focus​​

Strong emphasis is placed on material quality, chlorine resistance, long-term durability, and consistent product performance.

05.

Real-World Testing

Products are assessed through regular training use and athlete feedback across swimming and endurance sport environments.

06.

Continuous Development

Athlete feedback and ongoing testing continue shaping future products, collections, and performance improvements.

The Meaning behind aua

icon

Aurum is Latin for Gold.

Combined with Ultra Aqua, the name represents “Gold Beyond Water”—a mindset that extends beyond the pool and reflects the pursuit of excellence in every aspect of performance.

WHAT WE DO

AUA creates modern aquatic performance products focused on comfort, durability, reliability, and clean design for swimmers and endurance athletes.

developed with

0 +
Year
veterans feedback
0 +
current
and former champions
0 s
of training sessions
for testing

Exceptional service! This company goes above and beyond to meet their customers’ needs. I couldn’t be happier with the results.

Heather Price
Junior Competitive Athlete

Exceptional service! This company goes above and beyond to meet their customers’ needs. I couldn’t be happier with the results.

Jordan Smith
Champion Triathlete

Scroll to Top